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Wednesday, July 15, 2020

US Travel in H2 and Beyond amid COVID-19 - eMarketer

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Still, that timeframe makes sense as 2021 is the year that a vaccine is expected to arrive. In a May 2020 Resonate survey, the availability of a vaccine was a bigger factor for international than domestic travel. When asked what would be required for them to feel comfortable traveling abroad again, 45.0% of US adults cited a widely available vaccine, ahead of all other options on the list. Some 37.0% said the same for traveling out of state, compared with 27.2% for travel within their state. That’s understandable given the heightened risk of falling ill while aboard an airplane and potential difficulties finding healthcare abroad.

At the time of this writing, there is no defined projection for when the pandemic will likely end. Historically, experts consider two distinct endings to a pandemic: a medical one, which occurs when the infection and death rates drop to a certain level, and a social one, which is when widespread fear of the disease subsides.

For the travel industry, the end will likely be when people feel it’s safe to travel again. For many consumers, that will be when a vaccine is available, but for others, particularly experienced travelers, it’s possible that date may come sooner. It’s also dependent on the destination, mode of transport and type of accommodations. Car travel is likely to recover before both short- and long-haul air travel, and the hotel sector is likely to fare better than alternative accommodations like home rental services.

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July 15, 2020 at 10:13PM
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US Travel in H2 and Beyond amid COVID-19 - eMarketer

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