Holiday lights are becoming a year-round trend. In this photo from December, patrons of the Quad-City Botanical Center, Rock Island, walk around its "Winter Nights, Winter Lights" display.
American Holiday Lights, based in Naperville, Illinois, has seen an increase this summer for its holiday lighting service. And combined with regular outdoor lighting, sales are up 19% over last year.
The increase is attributed to families spending more time at home and trying to create an atmosphere of hope and comfort during the pandemic.
"It's a fun and rewarding business," Jeff Krall, owner of American Holiday Lights, said in a news release. "You get to bring a lot of joy to people all year round."
Brilliant, vibrant light displays are identified with the holiday season, but as the COVID-19 pandemic has been an overshadowing presence, people are looking for new and different ways to deal with the constant reminder.
Many families say they are not going on vacation this year but want to do something fun to bring comfort and cheer to their homes.
Holiday lighting outside of December is becoming more and more common, especially with the advancement of RGB LED lights. Homeowners can now use the same strand of lights for various holidays, saving them time from installing the lights and money because they don't need to buy new light strands in different colors for each season.
"Halloween is the next upcoming holiday that people get excited about and use lights to decorate for all the trick-or-treaters," Krall said.
"The difficult issue with Halloween is that it's a short window. If a customer wants holiday lights installed for Halloween and then again for Christmas, you need to install orange lights and then take them down to install a new color. With bulbs that can change colors, you only need to do the job once."
American Holiday Lights is the leading holiday light installation company serving all of Illinois.
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August 10, 2020 at 02:53AM
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Year-round holiday lights are new trend - Quad City Times
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