If you have love your Hershey’s Kisses, mini chocolate bars or other seasonal candies shaped like holiday items then plan on having to pay a little extra come 2021 holiday season.
Yep, that’s right! First a modified Kisses as Christmas bells ad in 2020, now higher prices on said Kisses in 2021.
Hershey is banking on higher prices for holiday chocolates later this year, Bloomberg reports. According to an interview with Chief Executive Officer Michele Buck, this will be the first time Hershey has raised prices on holiday items since 2014.
Buck did not specify by how much the prices will be increased, but she said via Bloomberg that consumers will the price increases in stores and that “historically, retailers do pass it along.”
Since the coronavirus pandemic started, Hershey has seen a drop in candy bar sales. Though, Bloomberg reports that other more household items have seen an increase in sales in 2020—like Twizzlers (presumably for those Netflix, Hulu, Prime Video, HBO Max, Disney Plus, etc movie or TV nights) or Hershey chocolate chips for home baked goods.
As for holiday items, they currently count for about 10% of Hershey’s sales. We’ll have to wait and see how that number fares comes 2021 holiday season.
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The Link LonkFebruary 05, 2021 at 09:21PM
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Hershey is raising prices on chocolates for the 2021 holiday season - pennlive.com
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