Wreaths and reindeer will make early appearances at retailers this year, and no wonder: Holiday sales—usually spanning November and December—represent roughly 20% of annual U.S. retail sales each year, according to the National Retail Federation. But a longer season doesn’t necessarily mean a better one.
Their collective shift toward a prolonged holiday period reflects pandemic constraints: Retailers want to limit crowding at stores, as do customers. And because delivery will take an especially important role this time around,...
The Link LonkSeptember 12, 2020 at 09:03PM
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Extended Holiday Season Is No Gift for Retailers - The Wall Street Journal
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